Top 10 Best Influencer Search Tools

For agencies handling influencer marketing, finding the right tools to streamline operations is crucial. The right platform can simplify influencer discovery, enhance campaign management, and provide insightful analytics, helping agencies scale campaigns efficiently while maximizing results. 

Having the right software becomes essential to stay competitive. From discovering the perfect creators to managing communication and performance, influencer search tools play a pivotal role in ensuring smooth operations across multiple campaigns.

In this guide, we’ll highlight the best influencer search tools for agencies. While they excel on influencer search, each platform brings its own strengths, whether it’s AI-powered discovery, CRM automation, or detailed reporting. We’ve compiled the top tools that agencies can rely on to boost campaign effectiveness, save time, and ensure measurable success across influencer collaborations.

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Top 10 Best Influencer Search Tools

1. Influencer Hero

Best for:

Agencies looking for an all-in-one platform to manage influencer campaigns across multiple social platforms like Instagram, TikTok, YouTube, and more. It’s particularly suited for growing D2C brands and e-commerce teams focused on automating workflows and scaling influencer campaigns.

Pricing:

• Standard: $649/month (up to 1,000 creators)
• Pro: $1,049/month (up to 5,000 creators)
• Business: $2,490/month (up to 10,000 creators)

Reviews:

• 5.0/5.0 (Capterra)

Standout Features:

• Extensive Influencer Database (450M+ Profiles): Influencer Hero gives you access to an extensive database of over 450 million creator profiles, making it easier to find creators across niches, platforms, and regions. This scale allows you to run highly specific searches without running into limited results or repeating the same profiles.
• Keyword & Bio-Based Search: The platform lets you search creators using keywords found in bios, captions, and content, helping you discover influencers based on what they actually talk about — not just surface-level categories. This is especially useful when targeting niche audiences or trend-driven content themes.
• Advanced Discovery Filters: Influencer Hero’s search engine allows you to filter creators by location, language, platform, follower size, engagement rate, audience demographics, and follower quality. These filters help you narrow down results quickly and focus only on creators that match your campaign requirements.
• Audience Insights & Demographics: Each creator profile includes detailed audience insights, such as age range, gender split, top locations, and authenticity metrics. This makes it easier to validate whether an influencer’s audience aligns with your target market before reaching out.
• Fake Follower & Quality Detection: The platform automatically flags suspicious growth patterns and low-quality followers, helping you avoid creators with inflated metrics. This ensures your search results prioritize authentic creators with real engagement rather than vanity numbers.

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2. Modash

Best for:

Agencies seeking a platform that specializes in influencer discovery with the largest public creator database, making it a great option for fast and efficient outreach.

Pricing:

• Essentials: $199/month
• Performance: $499/month

Reviews:

• 4.5/5.0 (G2)

Standout Features:

• Massive Creator Pool: Modash gives you access to over 350M+ public creator profiles, not limited by opt-in. This massive database makes it one of the largest influencer discovery tools available, ensuring that you have a wide selection of influencers to choose from across multiple platforms.
• AI-Powered Discovery: With Modash’s AI search capabilities, you can find influencers based on detailed descriptions or by uploading images. This unique feature allows for highly customized influencer discovery, ensuring that the creators you select fit your brand and campaign needs perfectly.
• Shopify Integration: The platform’s Shopify integration allows brands to automate product gifting and affiliate campaigns. This integration ensures a seamless experience from influencer discovery to commission tracking, making it easy to manage influencer-driven sales and conversions.
• Bulk Outreach: Modash’s bulk outreach feature allows agencies to email up to 400 creators per month, ensuring that you can scale your influencer marketing efforts efficiently. The platform also provides email templates to help personalize outreach at scale, making the process more effective.
• “Find Your Fans” Tool: Modash offers a unique feature that identifies influencers who are already following or engaging with your brand. This tool helps you find influencers who are naturally aligned with your brand, increasing the likelihood of successful collaborations.

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3. Heepsy

Best for:

Agencies looking for a comprehensive platform that specializes in influencer discovery, outreach, and campaign management. Heepsy is ideal for brands that need advanced filtering, authenticity detection, and integration with Shopify for tracking affiliate and sales data.

Pricing:

• Plus: $369/month
• Advanced: $499/month

Reviews:

• 4.8/5.0 (TrustPilot)

Standout Features:

• Massive Database: Heepsy offers access to 50M+ influencers globally, with a strong focus on markets like the US and Europe. The platform’s ability to filter by follower count, engagement rate, audience demographics, and authenticity makes it a powerful tool for precision targeting.
• Advanced Influencer Search: The platform’s search capabilities allow you to filter influencers by a wide variety of criteria, including niche, engagement, and audience location. You can even assess influencer authenticity with Heepsy’s built-in fake follower detection tool.
• Campaign Tracking: Heepsy allows you to manage and track campaigns in real-time, integrating seamlessly with Shopify for affiliate and sales tracking. This integration enables you to monitor sales, clicks, and conversions, all tied to specific influencers.
• Bulk Outreach: Heepsy supports bulk outreach with automated email sequences, helping you engage with up to 3,000 influencers per month. The platform also includes email templates and custom fields to personalize each interaction and improve engagement rates.
• CRM and Lists: Heepsy’s CRM feature makes it easy to organize and manage influencers. You can create lists, track campaign progress, and monitor influencer performance through a visual Kanban-style board, ensuring that everything stays on track.
  
  

4. CreatorIQ

Best for:

Agencies that need a comprehensive, enterprise-level influencer marketing solution that spans the entire campaign lifecycle. CreatorIQ is perfect for managing large influencer programs across multiple platforms, providing advanced reporting and analytics.

Pricing:

• Basic: $35,000/year (up to 1,000 creators)
• Standard: $50,000/year (up to 2,500 creators)
• Professional: $90,000/year (up to 5,000 creators)

Reviews:

• 4.7/5.0 (G2)

Standout Features:

• Comprehensive Discovery: CreatorIQ allows you to search influencers across multiple platforms like Instagram, TikTok, YouTube, and more. The platform pulls full data profiles, including engagement, growth, audience demographics, and past brand work, making it easier to find the right fit for your campaigns.
• Advanced Audience Filtering: With CreatorIQ’s advanced filtering capabilities, you can target influencers by audience demographics, location, and engagement. The platform also includes keyword and semantic AI search, helping you find creators based on niche topics.
• End-to-End Campaign Management: From discovery to reporting, CreatorIQ supports the full influencer lifecycle. The platform includes automated email outreach, campaign tracking, and performance reporting, making it easy to manage large-scale influencer campaigns from start to finish.
• Integration with Shopify: CreatorIQ integrates with Shopify to track affiliate links, product gifting, and influencer-driven sales. This feature makes it easy to connect influencer activities to your e-commerce operations.
• Custom Reporting: The platform offers fully customizable dashboards that track campaign performance, creator-level insights, and engagement metrics. Reports can be shared with stakeholders via live links, making it easy to communicate results and adjust strategies as needed.

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5. HypeAuditor

Best for:

Agencies looking for a platform that combines influencer discovery with social listening and real-time analytics. HypeAuditor excels in providing in-depth influencer metrics and engagement tracking across multiple platforms like Instagram, TikTok, and YouTube.

Pricing:

• Business: $10,000/year (up to 2,000 reports)
• Enterprise: $60,000/year (unlimited reports)

Reviews:

• 4.5/5.0 (G2)

Standout Features:

• AI-Powered Discovery: HypeAuditor uses AI to filter and categorize influencers based on their bio, captions, hashtags, and media content. This advanced search helps you discover influencers with more precision, going beyond simple keyword searches.
• Social Listening: The platform includes social listening tools that help track mentions of your brand or competitor’s brands, enabling you to stay on top of industry trends and identify potential influencers who are already talking about your brand.
• Fake Follower Detection: HypeAuditor’s authenticity feature helps agencies filter out influencers with fake followers or low engagement rates. The platform provides a Quality Score to evaluate the true reach and effectiveness of an influencer.
• Campaign Management: HypeAuditor supports influencer outreach via email, DM, and its built-in CRM, making it easy to manage relationships and track campaign progress. It also integrates with e-commerce platforms like Shopify to track affiliate sales and product performance.
• Customizable Reporting: The platform offers customizable reports to track both influencer interaction ROI and e-commerce sales ROI. You can generate and share reports via link or PDF, making it easy to communicate campaign performance to stakeholders.
  
  

6. Influencity

Best for:

Agencies needing a platform that offers both influencer discovery and full campaign management, with a focus on integrating with Shopify for affiliate and gifting workflows. Influencity is ideal for brands that need to track influencer performance and manage large-scale campaigns across multiple regions.

Pricing:

• Professional: $3,816/year (up to 10,000 monthly searches)
• Business: Custom pricing

Reviews:

• 4.6/5.0 (Capterra)

Standout Features:

• Public Data Access: Influencity allows you to access 15M+ influencer profiles using publicly available data, which means no opt-in required. This opens up a massive pool of potential influencers to target, especially useful for large-scale campaigns.
• Smart Discovery: The platform uses AI and semantic keyword matching to help you find the right influencers based on niche, engagement, and content topics. The advanced filters also allow you to search by hashtags and lookalike creators, ensuring highly relevant results.
• Campaign Management: Influencity offers a full suite of campaign management tools, including CRM features, email outreach, and task tracking. The visual campaign board helps agencies stay organized and track influencers through each stage of the campaign.
• Shopify Integration: The platform integrates seamlessly with Shopify for affiliate and gifting campaigns. You can track influencer-driven sales, assign discount codes, and manage product gifting all in one place.
• Detailed Reporting: Influencity offers both manual and automated reporting options. You can track engagement, clicks, sales, and conversions tied to specific influencers, making it easy to measure the ROI of each campaign.

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7. Traackr

Best for:

Agencies focusing on influencer performance benchmarking and ROI tracking. Traackr excels at providing detailed insights and performance metrics for global campaigns, making it a powerful tool for enterprise-level brands looking to optimize their influencer marketing efforts.

Pricing:

• Standard: $32,500/year
• Custom pricing available based on needs

Reviews:

• 4.3/5.0 (G2)

Standout Features:

• Global Influencer Database: Traackr offers access to over 6 million influencers globally. You can filter creators based on engagement metrics, audience demographics, past brand collaborations, and historical performance to ensure the best match for your campaigns.
• Real-Time Campaign Tracking: The platform provides live tracking of campaign performance, including key metrics like CPC, CPE, CPV, and engagement rates. This allows agencies to adjust campaigns mid-flight and optimize for better results.
• Brand Vitality Score (BVS): Traackr’s proprietary Brand Vitality Score combines brand visibility, trust, and influence into a single index. This unique feature helps agencies track their brand's impact over time compared to competitors.
• Advanced Budget Optimization: Traackr’s budget optimization tool helps agencies allocate budgets efficiently by predicting expected ROI based on influencer performance and historical data. This ensures that brands invest in creators who deliver the highest return on investment.
• Comprehensive Reporting: Traackr offers granular, exportable reports that track influencer performance across multiple metrics. The reports can be customized to focus on specific KPIs, making it easier for agencies to showcase results to clients.

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8. Collabstr

Best for:

Agencies looking for a marketplace-style platform where they can easily browse influencer profiles and collaborate directly with creators. Collabstr is a great tool for agencies that want to quickly connect with influencers and manage paid collaborations.

Pricing:

• Free Plan: Basic free plan available with limited features. In that case, Collabstr will take a commission of 10% per successful campaign.
• Pro Plan: $299/Month
• Premium Plan: $399/month

Reviews:

• 4.4/5.0 (TrustPilot)

Standout Features:

• Influencer Marketplace: Collabstr offers a marketplace where agencies can browse profiles and negotiate directly with influencers. The platform makes it easy to find influencers across multiple niches and initiate paid collaborations quickly.
• Influencer Search: The search feature allows agencies to filter influencers by follower count, engagement rate, and content type. You can also view pricing and availability before reaching out, streamlining the influencer selection process.
• Campaign Management: Once you’ve selected an influencer, Collabstr offers simple contract management and payment processing tools. The platform helps agencies manage payments and ensure that influencers are compensated fairly and on time.
• Campaign Transparency: Collabstr provides full transparency into the campaign process, allowing both brands and influencers to track the status of the project, from initial outreach to final delivery.
• Secure Payments: Collabstr handles all payments through its secure platform, ensuring that funds are released only after campaign deliverables are met. This protects both brands and influencers from potential payment disputes.

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9. Tokfluence

Best for:

Agencies looking for a platform that specializes in TikTok influencer discovery. Tokfluence is an ideal choice for brands that prioritize TikTok campaigns and want to find creators with high engagement on the platform.

Pricing:

• Free Plan: Feature limited free plan available. You just receive one list of 20 influencers, no contact information and no exports.
• Pro Plan: $99/month. Unlimited lists, searches, contact information, and 10M+ influencer database.

Reviews:

• 4.7/5.0 (G2)

Standout Features:

• TikTok-Focused Discovery: Tokfluence is designed specifically for TikTok, allowing agencies to search for influencers based on content type, engagement, audience, and more. This specialization makes it the go-to tool for TikTok-focused campaigns.
• Advanced Filters: The platform includes advanced filters like engagement rate, location, and content category, helping you narrow down the search and find the perfect TikTok creators for your campaigns.
• Real-Time Analytics: Tokfluence is a great influencer analytics tool, as it  provides real-time insights into the creator’s performance, including metrics like views, engagement rates, and follower growth. This data is essential for agencies looking to track campaign performance and optimize in real-time.
• Campaign Tracking: Tokfluence integrates seamlessly with TikTok, allowing agencies to track metrics like video views, interactions, and hashtag performance directly within the platform.
• Branded Campaign Pages: Agencies can create customized, branded campaign pages where influencers can apply, making the influencer recruitment process more efficient and streamlined.
  
  

10. Upfluence

Best for:

Agencies seeking an influencer marketing platform that covers the entire campaign lifecycle, including discovery, outreach, CRM, reporting, and analytics. Upfluence is ideal for large brands that need a comprehensive, all-in-one solution.

Pricing:

• Starting Price: $1,276 per month on an annual term (billed monthly).
• Optional Add-On: Creator payments can be removed to reduce cost by $399/month if campaigns are gifting-only.
• Annual Cost: Around $16,007/year, or $14,406/year if paid upfront.
• Contract Type: Annual commitment only, with quarterly options available.
• No commission fees based on sales or influencer volume.

Reviews:

• 4.0/5.0 (G2)

Standout Features:

• Shopify & Amazon Integrations: Upfluence integrates directly with both Shopify and Amazon, making it perfect for eCommerce and D2C brands that want to track sales, conversions, and ROI from influencer campaigns in real time. Brands can identify which customers are influencers, manage product gifting, and attribute sales accurately to influencer activity.
• AI-Powered Influencer Discovery: With a database of 12M+ global influencers, Upfluence allows brands to filter by location, engagement rate, niche, or even interests. Their AI search assistant “Jace AI” helps find the right creators faster and suggests related influencers based on performance and audience data—ideal for brands running high-volume campaigns.
• Affiliate & Commission Tracking: The platform offers affiliate links and discount code tracking, letting brands run influencer affiliate programs directly within Upfluence. This feature benefits Shopify sellers looking to reward creators for sales performance without using third-party tools.
• Social Listening Tools: Upfluence includes a social listening feature that helps marketers monitor trending content, analyze competitors, and find posts gaining strong engagement in their niche—useful for market research and campaign inspiration.
• Secure Creator Payouts & Bulk Payments: The platform simplifies creator payments by offering secure, bulk payment options for large-scale campaigns. This is especially valuable for enterprise or agency teams managing multiple influencer contracts simultaneously.

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Final Thoughts on Influencer Search Tools

Selecting the right influencer search tool is crucial for agencies looking to streamline their operations and drive impactful campaigns for their clients. Each of the platforms discussed here offers unique strengths, from influencer discovery to campaign management. 

By leveraging the right tool, agencies can enhance their workflows, improve influencer targeting, and measure campaign success with more precision. Choosing the best fit will depend on your specific needs, whether that’s automation, reporting, or comprehensive campaign management.

If you're looking to take your influencer marketing efforts to the next level, consider partnering with NC Media. Specializing in strategy, creator matchmaking, and full-service execution, we help brands grow through high-impact creator partnerships. Book a 1:1 demo today to see how our tailored approach can deliver real results for your influencer campaigns.

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