Top 10 Best Influencer Databases

Influencer databases are essential tools for agencies seeking to streamline their influencer marketing campaigns. These platforms offer powerful search capabilities that help you find the right creators, whether you're targeting niche audiences or looking for high-impact partnerships. With robust filtering options, you can quickly narrow down creators based on location, demographics, engagement, and more.

Effective campaign management is another key feature of influencer databases. These platforms provide tools for outreach, performance tracking, and reporting, enabling agencies to manage influencer relationships from start to finish. Whether you're tracking engagement rates or monitoring sales generated by your influencers, these tools ensure you have the insights needed to optimize campaigns.

In this article, we explore the top influencer databases available, including Influencer Hero with its 450M+ creator database, Grin with its vast influencer network, and Modash, known for its precision in targeting niche audiences. We'll help agencies find the perfect fit for their workflow and drive successful influencer partnerships.

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Top 10 Best Influencer Databases

1. Influencer Hero

Best For:

Influencer Hero is best for agencies looking for an all-in-one platform to manage influencer campaigns across Instagram, TikTok, YouTube, and more. With access to a 450M+ creator database, combined with broader discovery, built-in gifting and affiliate tracking, and pricing that scales month to month, Influencer Hero consistently proves to be the more practical and agency-friendly alternative to HypeAuditor.

Pricing:

• Standard: $649/month (up to 1,000 creators)
• Pro: $1,049/month (up to 5,000 creators)
• Business: $2,490/month (up to 10,000 creators)
  

Reviews:

5.0/5.0 (Capterra)

Standout Features:

• Advanced Discovery Filters: Influencer Hero’s database allows for extensive filtering by location, demographics, engagement rates, and follower quality, making it easy to pinpoint influencers who align with campaign goals. The fake follower detection ensures that your influencers are authentic and relevant.
• CRM Automation: Automates influencer outreach, follow-ups, and campaign management. The CRM’s visual tracking system helps you manage communication and engagement across large-scale campaigns.
• AI-Powered Matchmaking: Uses past performance data to suggest influencers best suited for your campaigns, improving the relevancy of partnerships. The AI system helps maximize campaign success by recommending influencers based on your specific objectives.
• E-commerce Integrations: Seamlessly integrates with Shopify and WooCommerce to streamline affiliate marketing, gifting workflows, and performance tracking. This integration ensures that you can track sales and conversions generated by influencers directly within the platform.
• Content Collection: Influencer Hero has a content library that automatically collects influencer content across social media platforms, tagging high-performing posts for easy repurposing. You can download and use this content for ads, newsletters, or other marketing materials, saving time and effort.
  
  

2. Grin

Best For:

D2C and eCommerce brands seeking a comprehensive platform for managing influencer campaigns from discovery to payment.

Pricing:

Starting at $25,000/year (custom pricing available)

Reviews:

4.5/5.0 (G2)

Standout Features:

• AI-Powered Discovery Tools: Grin’s platform uses AI to match brands with influencers based on keywords, engagement data, and audience demographics. This makes influencer discovery quicker and more precise, ensuring brands find the best fit for their campaigns.
• Unlimited Creator Partnerships: Unlike many platforms that limit the number of influencers you can work with, Grin allows for unlimited partnerships. This is perfect for scaling campaigns and maintaining long-term influencer relationships.
• Integrated Payments: Grin provides seamless payment solutions directly through the platform, allowing for quick and easy transactions with influencers. It integrates with PayPal, simplifying the payment process for both brands and influencers.
• Gifting & UGC Management: Manage product gifting and user-generated content (UGC) all in one place. This feature helps streamline the gifting process and ensures that the content produced can be used for future marketing efforts.
• Campaign Analytics: The platform offers in-depth reporting and analytics, tracking metrics like engagement rates, sales, and ROI. This data-driven approach helps brands optimize their campaigns for better performance and higher returns.

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3. Meltwater 

Best For:

Agencies and brands that require a large-scale influencer discovery tool with advanced filters and comprehensive data analytics.

Pricing:

Starting at $50,000/year (annual contracts)

Reviews:

4.0/5.0 (G2)

Standout Features:

• 30M+ Influencer Database: Meltwater provides access to a vast database of influencers worldwide, allowing brands to search for creators by niche, audience demographics, and engagement metrics. The platform’s size ensures that there is a wide range of influencers available for any campaign.
• True Reach Technology: Meltwater’s proprietary "True Reach" technology provides a more accurate measure of influencer audience reach. This prevents inflated follower counts and ensures that brands are working with influencers who have actual engagement with their followers.
• Campaign Management: The platform offers robust tools to manage influencer relationships and campaigns. Features include influencer recruitment pages, messaging tools, and campaign tracking, all designed to streamline the process from start to finish.
• Social Listening: Meltwater allows brands to track mentions of their name, products, or competitors. This helps identify influencers who are already engaging with the brand or its competitors, making it easier to leverage existing relationships.
• Comprehensive Reporting: The platform provides detailed reports on campaign performance, including reach, engagement, media value, and ROI. These insights help brands make data-driven decisions for future campaigns.

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4. Traackr

Best For:

Global brands focusing on influencer performance benchmarking, ROI tracking, and optimizing budget allocation.

Pricing:

Starting at $32,500/year

Reviews:

4.3/5.0 (G2)

Standout Features:

• Influencer Discovery: Traackr offers access to over 6 million influencers worldwide. With advanced filters based on engagement metrics, audience demographics, and past brand collaborations, it’s easy to identify the best influencers for your campaign.
• Live Performance Tracking: Unlike many platforms, Traackr allows for real-time tracking of influencer content performance. This feature ensures that you can optimize campaigns mid-flight, adjusting spend or creative direction to improve results.
• Brand Vitality Score: This unique metric combines brand visibility, influence, and trust into one easy-to-understand score. It helps marketers track their brand’s performance over time and benchmark it against competitors.
• Budget Optimization Tools: Traackr’s tools help brands optimize their budgets by analyzing historical data and engagement metrics. The platform’s cost-per-metrics dashboard helps identify where to allocate spend for the highest ROI.
• Global Market Benchmarking: Traackr offers the ability to benchmark campaign performance against industry averages and competitors. This feature is invaluable for global brands managing multi-market campaigns, as it allows for strategic insights based on regional or vertical trends.
  
  

5. Later

Best For:

Agencies seeking flexibility to run influencer campaigns independently or with the support of an experienced services team.

Pricing:

• Essentials: ~$28,500/year
• Pro: ~$50,000–60,000/year (with additional service support)

Reviews:

4.0/5.0 (G2)

Standout Features:

• 15M+ Creator Database: Later offers a large, searchable creator database that enables brands to filter by niche, location, engagement rate, and more. This extensive database allows agencies to discover influencers that best match their campaign goals.
• AI-Assisted Discovery: The platform uses AI to suggest related terms and creators, expanding your search potential. This helps you find influencers beyond basic keyword matching and connect with creators whose content aligns with your brand.
• Brand Safety Filters: Later includes brand safety features that flag creators with inauthentic followers or controversial content. This ensures that agencies are working with influencers who align with their brand values and are safe to partner with.
• Shopify Integration: Later integrates directly with Shopify for gifting campaigns and affiliate tracking. This integration streamlines the process, ensuring that product gifting and sales tracking are managed efficiently.
• Campaign Management: The platform allows agencies to create detailed campaigns with clear deliverables and deadlines. Communication happens within the platform, making collaboration between the brand and influencers seamless.

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6. Modash

Best For:

Agencies and brands seeking a high-volume influencer discovery tool with advanced filtering capabilities.

Pricing:

• Essentials: $199/month
• Performance: $499/month

Reviews:

4.0/5.0 (G2)

Standout Features:

• 350M+ Creator Database: Modash offers one of the largest influencer databases available, with access to 350M+ public profiles across Instagram, TikTok, and YouTube. This expansive database enables agencies to filter creators based on niche, location, audience size, and engagement, giving them a broad spectrum of options.
• Lookalike Search: The lookalike search feature helps brands find influencers who are similar to their top-performing creators. This allows agencies to scale campaigns by targeting influencers with comparable audience profiles and engagement rates.
• Shopify Integration: Direct integration with Shopify allows agencies to manage gifting, discount codes, and affiliate link tracking seamlessly. This integration ensures that influencer-driven sales are tracked in real-time and linked to the campaign's performance.
• Affiliate Automation: Modash automates affiliate programs through tracking and commission payouts, simplifying influencer compensation. This feature makes it easy to manage affiliate partnerships without relying on third-party tools.
• Campaign Tracking: Modash tracks influencer content across platforms and provides real-time performance metrics. This enables agencies to evaluate content success and optimize campaigns mid-flight for better engagement and ROI.

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7. HypeAuditor

Best For:

Agencies needing advanced tools for influencer authenticity verification and audience analysis.

Pricing:

Customizable pricing based on usage.

Reviews:

4.5/5.0 (G2)

Standout Features:

• Influencer Discovery: HypeAuditor offers robust filtering options to discover influencers based on location, audience size, engagement rates, and more. The platform uses AI-powered analysis of bios, captions, and images to ensure precise matching of influencers to campaign goals.
• Social Listening: HypeAuditor enables brands to track mentions of their name, products, or competitors across multiple platforms. This social listening feature helps agencies identify influencers who are already engaging with the brand or its competitors, allowing for more targeted outreach.
• Follower Authenticity: The platform provides in-depth metrics on follower authenticity, ensuring brands work with genuine influencers. HypeAuditor's algorithm detects fake followers and assesses engagement quality, allowing for a more reliable selection process.
• Lookalike Search: With its lookalike search feature, HypeAuditor helps brands identify influencers with similar characteristics to their top-performing creators. This tool ensures that agencies can scale campaigns by targeting influencers with comparable audiences.
• Comprehensive Reporting: The platform generates detailed reports on influencer metrics such as engagement, audience demographics, and brand affinity. These reports can be easily shared with stakeholders to make informed decisions about campaign strategies.

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8. Sprout Social

Best For:

Agencies managing campaigns across multiple social media platforms with a focus on content performance and brand safety.

Pricing:

• Standard Plan: $1,599/month per user (12-month minimum commitment)

Reviews:

4.0/5.0 (G2)

Standout Features:

• Brand Fit Score: Sprout Social’s AI-powered Brand Fit Score evaluates whether an influencer aligns with a brand’s values and messaging. This tool helps agencies ensure that influencers are a true reflection of the brand, boosting campaign authenticity.
• Brand Safety Filters: The platform includes advanced brand safety filters that automatically flag or exclude creators based on risky keywords. This helps brands avoid partnering with influencers whose content may harm the brand’s image.
• Campaign Tracking: Sprout Social provides real-time tracking of multiple campaigns across different platforms. It offers insights into engagement, media value, and influencer performance, ensuring that agencies can optimize campaigns effectively.
• Content Approval Workflows: Agencies can use Sprout Social to review and approve influencer content before it goes live. This ensures that all content adheres to brand guidelines and campaign objectives, reducing the risk of miscommunication.
• Competitive Benchmarking: The platform’s competitive benchmarking feature allows agencies to compare their campaigns with competitors. This helps identify industry trends and understand where to focus resources for improved performance.

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9. Influencity

Best For:

Brands that need an easy-to-use platform with a strong emphasis on influencer discovery and campaign tracking.

Pricing:

• Professional Plan: $3,816/year
• Business Plan: Custom pricing available

Reviews:

4.2/5.0 (Capterra)

Standout Features:

• 15M+ Creator Profiles: Influencity offers access to over 15M influencer profiles using public data, enabling brands to discover a wide range of creators. The database includes influencers from multiple platforms such as Instagram, TikTok, and YouTube, giving agencies flexibility in their search.
• AI-Powered Discovery: The platform uses AI to suggest relevant influencers based on keywords, hashtags, and audience demographics. This ensures that agencies can quickly find the best influencers for their campaigns, based on data-driven recommendations.
• Shopify Integration: Influencity integrates with Shopify for seamless gifting and affiliate campaign management. This integration allows agencies to track influencer-driven sales, manage product gifting, and automate commission payouts efficiently.
• Comprehensive Campaign Tracking: Influencity offers both manual and automated campaign tracking tools. Agencies can track influencer posts, engagement, and sales, ensuring they have real-time data to measure campaign success and optimize strategies.
• Customizable Reporting: The platform provides exportable reports in PDF, Excel, and CSV formats. This feature allows agencies to share detailed campaign performance data with stakeholders and make informed decisions for future campaigns.
  
  

10. CreatorIQ

Best For:

Agencies and enterprise teams that need an AI‑driven influencer marketing platform with deep analytics and a robust creator database. It’s particularly suited for large campaigns where data accuracy, advanced filtering, and performance insights are key to decision‑making.

Pricing:

Pricing available on request (typically custom enterprise‑level contracts).

Reviews:

4.0/5.0 (G2)

Standout Features:

• Extensive Creator Database: CreatorIQ offers access to a large, cross‑platform influencer database that spans Instagram, TikTok, YouTube, and more. Agencies can filter creators based on audience demographics, engagement patterns, content category, and past performance metrics, making it easier to discover highly relevant influencers for specific campaign goals.
• AI‑Driven Discovery Filters: The platform’s AI capabilities analyze creator profiles and match them to campaign objectives using historical performance and audience affinity data. This saves agencies time in filtering and identifying the most strategic influencers for each brief.
• Audience Authenticity Scoring: CreatorIQ assesses audience quality and detects potential fake followers, giving agencies confidence that they’re engaging with creators whose audiences are real and engaged. This strengthens influencer selection and improves campaign outcomes.
• Centralized Campaign Insights: It consolidates campaign performance data across influencers into dashboards that highlight reach, engagement, conversions, and earned media value. Agencies can easily compare performance across different creators and optimize strategy in real time.
• Seamless Integrations: CreatorIQ integrates with platforms like Salesforce, TikTok, Instagram, and YouTube, allowing agencies to pull in verified data directly. These integrations enhance analytics accuracy and help teams build richer audience and performance profiles without manual data entry.

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Final Thoughts on Influencer Databases

Choosing the right influencer database is essential for agencies looking to enhance their influencer marketing campaigns. A good influencer database allows agencies to quickly discover relevant creators, manage large influencer pools, and track performance with precision. From advanced filters to AI-powered recommendations, these platforms help streamline the discovery process, ensuring that brands collaborate with the best influencers for their objectives.

Whether you’re focusing on automation, detailed analytics, or campaign management, finding a platform that aligns with your agency’s needs is key. Tools like Influencer Hero offer robust filtering and AI-powered matchmaking, while platforms like Grin and Traackr provide detailed analytics and ROI tracking. Klear stands out for its vast global database, while Modash offers efficient workflows for high-volume campaigns.

If you're ready to take your influencer marketing efforts to the next level, consider partnering with NC Media. We specialize in influencer strategy, matchmaking, and full-service execution, helping brands achieve success with high-impact creator partnerships. Book a demo today to see how our approach, powered by Influencer Hero, can drive measurable results for your influencer campaigns.

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