Top 10 Shopify Marketing Solutions to Grow Your Store in 2025

Shopify’s ecosystem is packed with marketing tools designed to help merchants attract customers, boost conversions, and maximize repeat sales. While some solutions focus on automation and campaign management, others go deeper into strategy and optimization — from website performance to influencer outreach.

Tools like Klaviyo specialize in advanced segmentation and automated email flows that drive retention, while Influencer Hero streamlines creator discovery, affiliate programs, and campaign management — all directly integrated with Shopify. On the technical and strategic side, Shopify-focused agencies also play a key role in development, Conversion Rate Optimization (CRO), and SEO, helping brands build custom experiences, run A/B tests, and drive sustainable growth.

By unifying your marketing stack, automating repetitive tasks, and optimizing every stage of the customer journey, these tools make it easier to scale your Shopify store efficiently. Whether you’re just starting out or managing a high-volume brand, the right marketing tool can help you turn browsers into loyal customers and maximize store revenue.

In this guide, we’ll break down the top Shopify marketing tools to help you grow your online store in 2025.

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Top 10 Shopify Marketing Tools

1. Vasta

Vasta is an award-winning Shopify boutique agency that helps ambitious merchants unlock exponential growth. Unlike traditional apps or platforms, Vasta works as a hands-on partner, specializing in Development, Conversion Rate Optimization (CRO), and SEO. Their team builds custom Shopify experiences, runs data-driven experiments to increase conversions, and executes SEO strategies to drive sustainable traffic. By combining these three pillars, Vasta acts as an extension of your team, ensuring long-term growth and scalability.

Pricing: Custom pricing based on features and scale.

Best For: Shopify merchants seeking a strategic partner to improve store performance through CRO, SEO, and tailored development.

Vasta’s Shopify Growth Services

• Custom Development: Vasta specializes in Shopify and Shopify Plus builds, theme customization, and advanced app integrations. They focus on creating fast, user-friendly, and scalable storefronts that align with your brand identity and business goals.
• Conversion Rate Optimization (CRO): Through in-depth analytics, UX audits, and A/B testing, Vasta identifies friction points in the buying journey. They implement data-driven solutions to improve add-to-cart rates, streamline checkout, and increase average order value.
• SEO Strategy: Vasta combines technical SEO (site audits, speed optimization, schema markup) with content strategies and link-building to drive long-term organic traffic. This helps brands reduce dependency on paid ads and build sustainable acquisition channels.
• Ongoing Growth Partnership: Unlike one-time projects, Vasta offers continuous optimization. Their team tracks performance, adjusts strategies, and ensures that development, CRO, and SEO efforts work together to support ongoing growth.

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2. Klaviyo

Klaviyo is one of the most popular Shopify marketing tools, known for its advanced email and SMS automation. Its segmentation features allow merchants to personalize messages based on customer behavior, maximizing retention and lifetime value.

Pricing: Free tier (up to 250 contacts & 500 email sends); paid plans start at $45 per month and Pro plan goes up to $65/month.

Best For: Mid-to-large Shopify stores focused on retention marketing.

Klaviyo’s Shopify Marketing Features

• Advanced Segmentation: Klaviyo enables merchants to target customers based on browsing history, purchase patterns, and engagement behavior. This ensures campaigns reach the most relevant audiences for higher conversions.
• Email & SMS Automation: You can set up powerful automated flows for abandoned carts, win-back campaigns, and post-purchase follow-ups. This keeps customers engaged and reduces churn.
• Personalized Messaging: Dynamic content lets you tailor each message to the customer’s preferences. From product recommendations to birthday discounts, personalization drives stronger relationships.
• Detailed Analytics: Klaviyo provides granular reporting on campaign performance. You can track revenue per message, customer lifetime value, and list growth trends.
• Shopify Integration: Native integration ensures that all customer and order data syncs automatically. This makes campaigns highly accurate and data-driven.

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3. Omnisend

Omnisend is a flexible Shopify marketing platform offering email, SMS, and push notifications in a single dashboard. It’s known for its ease of use, making it a great choice for smaller Shopify stores or teams that want quick setup and automation.

Pricing: Free plan available; paid plans start at $16 per month, with pro plan scaling at $41/month, and a custom plan is available.

Best For: Small-to-mid-sized Shopify merchants.

Omnisend’s Shopify Marketing Features

• Email & SMS Campaigns: Omnisend provides ready-to-use workflows for abandoned carts, welcome sequences, and post-purchase flows. These automation tools are designed to boost engagement and conversions with minimal effort.
• Drag-and-Drop Builder: With a user-friendly design builder, you can create professional campaigns without coding. This allows small teams to launch quickly and efficiently.
• Prebuilt Workflows: The platform includes predesigned automation templates. These save time while ensuring you use best practices for customer journeys.
• Omnichannel Reach: Omnisend extends campaigns with push notifications in addition to email and SMS. This keeps your store connected to customers across multiple touchpoints.
• Shopify Integration: Integration is quick and straightforward. All customer and order data sync automatically for accurate targeting.
  

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4. Influencer Hero

Influencer Hero is an all-in-one influencer marketing platform built for Shopify stores. It combines influencer discovery, outreach automation, campaign management, affiliate tracking, and UGC usage rights management into one seamless solution.

Pricing: Influencer Hero offers the following pricing structure:

• Standard Plan: Begins at $649/month, supporting outreach to up to 1,000 creators.
• Pro Plan: Priced from $1,049/month, allowing engagement with 5,000 creators monthly.
• Business Plan: Starts at $2,490/month, giving access to contact 10,000 creators.

Influencer Hero’s Shopify Marketing Features

• Influencer Discovery: Access a large database of verified creators with audience demographics and engagement data. This ensures you collaborate with influencers who can actually drive sales.
• Outreach Automation: Automate initial contact, follow-ups, and negotiations with influencers. This helps reduce manual effort while keeping campaigns personalized.
• Campaign Management: Manage gifting, contracts, approvals, and timelines from one dashboard. Streamlined workflows make scaling influencer programs easier.
• Affiliate & Commission Tracking: Assign unique links or codes to influencers and automate payout tracking. This ensures accurate ROI measurement while rewarding partners fairly.
• Content Rights & UGC Management: Secure usage rights for influencer content and store assets in a library. This allows you to repurpose UGC across ads, email, and product pages legally and effectively.

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5. Privy

Privy is a conversion optimization tool for Shopify stores focusing on pop-ups, onsite displays, email, and SMS marketing. It helps capture leads, reduce cart abandonment, and nurture customers via automated flows and targeted onsite messaging.

Pricing: Privy has the following pricing structure:

• Convert Plan: $24/month for onsite pop-ups/displays (up to ~10,000 pageviews).
• Starter Email Plan: $30/month for up to ~1,500 email contacts.
• Growth Plan: $199/month for combined email + SMS features.

Best For: Small to mid-size Shopify stores aiming to increase email list growth, reduce bounce/exit, and use simple onsite messaging.

Privy’s Shopify Marketing Features

• Onsite Pop-ups & List Growth Tools: Privy offers unlimited pop-ups, flyouts, and forms with targeting rules to capture email and SMS signups based on user behavior. These tools integrate with Shopify so that subscriber data is automatically synced and used for follow-up marketing.
• Email & SMS Automation: With Privy you can send email campaigns, automated welcome flows, abandoned cart reminders, and SMS campaigns (in higher plans). This helps nurture leads and recover lost sales without manual effort.
• Targeting & Personalization: Offers advanced popup targeting (e.g. time on site, exit intent, pagevisited) and display tools. You can segment contacts for more personalized follow-ups and increase conversion.
• Templates & Reporting: Comes with pre-built templates for pop-ups, emails, and displays and performance tracking (opens, conversions, revenue) so you can see what's working and adjust.
• Shopify Integration: Deep sync with Shopify ensures cart, product, and customer data is used for targeting, pop-ups, coupon codes etc. Triggers can be based on real cart status or purchase behavior to make offers more timely.
  

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6. Attentive

Attentive is a premium SMS (and email) marketing solution focused on conversational, high-impact messaging. It leverages Shopify data (cart, purchase, browsing behavior) to send personalized messages, reminders, and interactive campaigns.

Pricing: Attentive fosters the following pricing plans:

• Minimum Agreement: Typically starts around $300/month platform fee (not publicly disclosed).
• Additional Costs: Usage-based fees for SMS and messaging.
• Target Market: Mid-to-large-sized Shopify merchants.

Attentive’s Shopify Marketing Features

• Conversational SMS & Email Journeys: Attentive allows brands to set up triggered messages for cart abandonment, browse abandonment, checkout reminders, and order-updates, with high personalization using Shopify data. These help re-engage customers and drive incremental revenue.
• Audience Segmentation & Personalization: Segments based on past purchase history, product interests, and on-site behavior enable more relevant messaging. You can A/B test messages to optimize what works best.
• Two-Way Messaging & Interactivity: Customers can reply to messages, which enables conversational commerce or support via SMS or chat in some workflows. This helps build engagement beyond one-way blasts.
• Integration with Shopify & Checkout Events: Because Attentive hooks into Shopify’s data, it can use events (like shipping, purchases, checkout, cart) to trigger messages or workflows automatically.
• Analytics & Deliverability Insights: Offers strong dashboards for open rates, click-through, conversion, and revenue attribution. Ensures compliance and best practices (opt-in/opt-out etc) to maintain high deliverability.

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7. Justuno

Justuno is a website conversion and messaging platform specializing in onsite pop-ups, banners, quizzes, and personalization to improve customer engagement and list building. It is especially valuable for optimizing the first-touch and exit points of user experience.

Pricing: Justuno has a free plan with limited features, and the following paid packages:

• Free Plan: Limited features, up to ~2,000 monthly unique visitor sessions.
• Paid Plans: Start at $35/month for additional features such as custom workflows.
• Higher Plans: Scale with visitor volumes, e.g., ~$89/month for ~50,000 sessions.
• Enterprise: Custom pricing available for advanced needs.

Best For: Stores wanting to increase conversion rate via onsite messaging, banners/popups, personalization.

Justuno’s Shopify Marketing Features

• Onsite Pop-ups, Banners, Slide-ins & Messaging: Justuno offers various display types to capture attention (e.g. exit-intent, scroll popups, embedded banners), plus quizzes and surveys for data capture. Because notifications are highly customizable, you can align them with your branding and messaging strategy.
• Personalization & Audience Targeting: You can build custom segments, use behavior-based triggers, and show different messages based on visitor attributes (location, referral, behavior). This increases relevance and boosts conversion.
• A/B Testing & Analytics: Justuno includes testing tools to compare variations of popups or flows, and dashboards to view conversion rates, opt-in performance, revenue attributed. Helps you optimize what onsite messaging works best.
• Workflow Automation: It allows setting up sequences or paths (e.g. first arrival → pop-up → follow-up banner) to guide users through conversion touchpoints onsite.
• Shopify Integration: Syncs with Shopify to include product/promotion data, use cart or browse behavior for targeting, and trigger offers or coupons based on actual cart content.
  

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8. Gorgias

Gorgias is a customer support & experience platform designed for ecommerce brands. It consolidates support across chat, email, social, SMS etc., and adds automation, rules, macros, and AI assistance to speed up response, improve service quality, and reduce manual support load.

Pricing: Gorgias has the following pricing structure:

• Starter: $10/month for ~50 billable tickets/month.
• Basic: $60/month for ~300 tickets/month.
• Pro: ~$360/month for ~2,000 tickets/month.
• Advanced: ~$900/month for ~5,000 tickets/month.
• Enterprise: Custom pricing for higher ticket volumes.

Best For: Shopify stores with significant customer support demands, multi-channel service, or high volume interactions with customers.

Gorgias’s Shopify Marketing (Support) Features

• Unified Omnichannel Support: Gorgias allows customer service via email, live chat, social media (e.g. Facebook/Instagram messages), SMS etc., all in one helpdesk. This reduces friction for customers and ensures consistent responses.
• Automation & Macros: You can automate routine replies, tag management, use rules for routing or auto-responses to reduce agent load. This lets your team focus on higher-value interactions instead of repetitive tasks.
• AI Agent / Auto-Resolution Features: Some plans include AI-powered features for auto-resolving common queries or recommending knowledge base articles so issues can be partially handled without manual replies.
• Reporting & Analytics: Provides metrics about ticket volume, response times, resolution rates, channel performance etc. Enables insight into where support is costing time or hurting CX.
• Integration with Shopify: Deep integration with Shopify means orders, shipping, customer history etc are available directly in support workflows; actions such as returns, refunds, order lookup can be embedded.

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9. ReferralCandy

ReferralCandy is a referral marketing platform for Shopify stores, helping brands turn happy customers into advocates. It automates referral rewards, tracks performance, and provides tools to optimize referral campaigns, boosting word-of-mouth and repeat purchases.

Pricing: ReferralCandy has the following pricing structure:

• Basic: $29/month + 10.5% success fee
  
  • Launch your first referral or affiliate campaign.
• Grow: $79/month + 3.5% success fee
  
  • Launch unlimited referral and affiliate campaigns.
• Scale: $249/month + 1.5% success fee
  
  • API integration and lower success fee for scaling brands.
• Enterprise: $799/month + 0.25% success fee
  
  • High-volume brands with advanced features and add-ons.
    
    

Best For: Shopify merchants focused on growing sales through customer referrals, word-of-mouth marketing, and loyalty incentives.

ReferralCandy’s Shopify Marketing Features

• Automated Referral Campaigns: Launch fully automated referral programs that reward customers for sharing your store. Referral tracking and payout automation reduce manual effort.
• Customizable Rewards: Offer cash, discounts, or gift cards for successful referrals, tailored to your brand strategy.
• Analytics & Reporting: Track referrals, conversions, and customer acquisition metrics to measure ROI.
• Integration with Shopify: Seamless syncing with orders, customer accounts, and products ensures accurate referral tracking.
• Email & Social Sharing Tools: Built-in email templates and sharing options make it easy for customers to refer friends.
  

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10. PushOwl

PushOwl is a web push notification platform for Shopify stores, enabling merchants to reach customers with timely messages even after they leave the site. It’s designed to increase retention, abandoned cart recovery, and repeat purchases.

Pricing: PushOwl has the following pricing structure:

• Basic Bundle: Free plan available for up to 500 subscribers.
• Plus Bundle: $29/month for up to 5,000 subscribers.
• Power Bundle: $79/month for up to 25,000 subscribers.
• Enterprise: Custom pricing for larger stores.
  
  

Best For: Shopify merchants who want to recover abandoned carts, increase repeat purchases, and engage visitors post-visit.

PushOwl’s Shopify Marketing Features

• Abandoned Cart Recovery: Send automated notifications to visitors who leave without purchasing. These reminders help recover lost revenue.
• Segmentation & Personalization: Target subscribers based on behavior, purchase history, or preferences for higher engagement.
• Automated Campaigns: Schedule messages for promotions, new arrivals, and seasonal campaigns.
• Analytics & Reporting: Track open rates, click-through rates, and conversions to optimize campaigns.
• Shopify Integration: Syncs with Shopify orders, products, and customer data to ensure notifications are accurate and relevant.
  

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Final Thoughts: Power Your Shopify Growth with the Right Marketing Tools

Choosing the right Shopify marketing tool is essential for brands aiming to boost sales, retain customers, and streamline marketing operations. From email and SMS automation to push notifications, referral programs, and influencer campaigns, these tools help transform engagement into measurable revenue while elevating the customer experience.

Whether you’re focused on automation, analytics, or campaign optimization, Shopify’s ecosystem offers countless solutions to fit your brand’s goals. Platforms like Klaviyo excel in email marketing and segmentation, while Influencer Hero simplifies creator collaborations, affiliate tracking, and influencer campaigns — all seamlessly integrated with Shopify.

By combining these tools into a unified marketing strategy, you can increase conversions, strengthen customer loyalty, and scale your store efficiently.

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