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Heepsy pricing in 2026 starts at €69/month, with Plus and Advanced tiers up to €299. See full plans, reviews, and why a full-service agency may beat the software.
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Heepsy pricing starts at $89/month for the Starter plan, with Plus at $249/month and Advanced at $369/month. There's also a free plan for basic discovery, so you can test the platform before paying anything.
It's one of the cheapest influencer discovery tools on the market, which is exactly why so many brands look at it first. But the entry price hides a catch: most of the useful features sit behind the higher tiers, and the platform only handles the finding part of influencer marketing.
Before you commit, it's worth knowing what Heepsy actually costs, what it leaves you to manage yourself, and whether a done-for-you agency might get you further for a similar spend. We'll cover all three below.
Heepsy uses a tiered SaaS model: a free plan plus three paid tiers (Starter, Plus, and Advanced). The main difference between plans is volume - how many search results, profile analyses, and outreach contacts you get each month.
The catch is that the most useful features only unlock on the higher tiers.
The free plan lets you create an account and run basic searches to get a feel for the platform. You won't get audience data, engagement metrics, or contact details — it's a preview, not a working tier. Fine for kicking the tires, not for running a campaign.
At $89/month, Starter is the cheap entry point most first-time brands land on. The catch is that advanced filters like age, gender, and audience location aren't included here, and campaign reporting is absent. Several reviewers have called out that core filters being disabled on a paid plan feels misleading.
Plus is where the platform starts to feel functional, unlocking the advanced filters and higher volumes most teams actually need. At $249/month, it's a real jump from Starter. This is the tier most serious users end up on rather than the headline $89 plan.
Advanced adds Shopify integration, affiliate link creation, and sales tracking — the e-commerce features that matter most for D2C brands. The frustrating part is that those features are locked to this top tier only, at $369/month. If you want to tie influencer activity to actual revenue, you're paying for the most expensive plan.
Heepsy is an influencer discovery and analytics platform founded in 2016 and based in Loiu, Spain. It gives brands and agencies a database of 11M+ influencer profiles across Instagram, TikTok, and YouTube, with filters for location, category, follower count, engagement rate, and audience demographics. It's positioned as an affordable entry point for small-to-mid-sized brands testing influencer marketing.
Heepsy holds solid ratings on G2 and Capterra, with users repeatedly praising its ease of use, intuitive interface, and advanced filters that cut down discovery time. The account-manager support also gets positive mentions from agencies.
The complaints are consistent too. One Capterra reviewer flagged that basic search filters are disabled on a paid plan and that the no-refund policy felt "sneaky." The lack of a mobile app and a database that's weaker outside Spain also come up often.
On Trustpilot, sentiment is mixed: happy users call it a worthy monthly investment, while others report being charged without clear consent and struggling to get refunds. The recurring theme is that the value depends heavily on which tier you're on.
Here's the part most pricing comparisons miss. The real choice isn't Heepsy versus another tool — it's running influencer marketing yourself with software versus having an agency run it for you. Heepsy gives you the infrastructure to find creators; NC Media handles the entire program and is accountable for the results.
When the software wins. If you have a dedicated in-house influencer marketing hire with the bandwidth to run discovery, write outreach, manage briefs, and track payments, a tool like Heepsy makes sense. At $89–$369/month it's a cost-effective way to organize work your team is already doing. No argument there.
When NC Media wins. If you don't have someone whose full-time job is influencer marketing — or you've tried software and found the operational lift too heavy — an agency is the better fit. NC Media brings 8 years of experience, 50K+ influencer partnerships, and clients like Lululemon, Decathlon, and Nespresso. The proof points that matter: an 8X+ average ROAS increase and a -52% average CAC reduction.
The hidden cost of software. The $89 sticker price isn't the real cost. Someone on your team still has to run searches, vet creators, write briefs, chase approvals, handle payments, and build reports. Once you attach a salary to those hours, the gap between a software fee and an agency fee narrows fast — often to the point where done-for-you is the cheaper option.
For small brands and freelancers who want an affordable, easy way to find creators and check their authenticity, Heepsy is a reasonable starting point. The free plan and $89 entry tier make it low-risk to try, and the search experience is genuinely clean.
Where it falls short is depth and scale. The database is small next to competitors and skips anyone under 3,000 followers, the useful features are gated behind the pricier tiers, and crucially, it doesn't run campaigns for you. If you need UGC at volume, multi-market reach, or measurable revenue results, Heepsy alone won't get you there.
Heepsy is a capable, budget-friendly discovery tool - strongest for brands with the in-house time to handle outreach, briefs, and reporting themselves. The pricing is fair for what it is, as long as you accept that the cheap tier is limited and the good features cost more.
But discovery is only one slice of influencer marketing. If you want influencer marketing to work as a measurable growth channel without building an in-house operation, a full-service agency closes the gap between "finding creators" and "driving revenue."
If you're evaluating Heepsy and wondering whether a full-service agency might be a better fit, NC Media offers a no-commitment consultation. Book a call here.
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