Table Of Content
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Cipio pricing in 2026 is quote-based, and Cipio has merged into VideoForce.ai. See what it costs, what's included, and the full-service agency alternative.
Table Of Content
Cipio pricing has never been public - it's quote-based, sorted out on a demo call. Legacy figures reported by third parties put it around $99 per creator on an annual plan or $299 per ad created, plus a free tier that gives you 10 minutes of video processing a month.
One thing to know up front: Cipio.ai has been renamed. Following an October 2025 merger of CIPIO.ai and VideoFusion, the platform now operates as VideoForce.ai (formerly Cipio) - same core product, new brand. The repositioning is bigger than UGC ads, too: it now bills itself as "the world's first Agentic Operating System for Video Marketing," with five AI agents covering creator sourcing, clip extraction, and ad generation for Meta and TikTok.
Below is the full breakdown of what it costs, what you actually get, and one option a lot of brands overlook: skipping the software entirely and having an agency run the whole thing for you.
VideoForce.ai (formerly Cipio) doesn't publish dollar figures, and it never really has. The per-creator and per-ad numbers below reflect Cipio's legacy model — worth confirming with sales whether the post-merger platform keeps the same structure.
Here's how the tiers break down in practice:
• 10 minutes of free video processing per month
• No credit card required
• Access to the Highlights AI agent only
This lets you test the patented Performance Video Model on your own footage — upload UGC, influencer, or branded video and the AI extracts the moments most likely to convert. It's a genuine try-before-you-buy for the clip-extraction piece, but you won't get creator sourcing or ad generation without paying.
• Starting around $99 per creator on an annual plan
• Includes creator outreach, negotiation, and content delivery
• No subscription required
This was Cipio's most flexible offering — you pay per creator activated, not per month, so you can test creator content as a channel without locking into a platform fee. The tradeoff is budgeting: no flat monthly cost makes spend harder to predict if campaign volume swings.
• Starting around $299 per ad created
• Full ad production from UGC source content
• Multi-creator mashup ads supported
For brands that want finished creative rather than just sourced content, the per-ad model bundles creator content plus AI-assisted editing into a ready-to-launch ad. This is the side that pairs with the "Winning Ads" agent and the multi-creator format VideoForce claims drives up to 8x ROAS. For how other quote-based UGC platforms structure this, Social Native sits in a similar lane.
• All five AI agents: Creator Sourcing, Highlights, Winning Ads, Performance Prediction, Spend Optimization
• Custom pricing based on volume and use case
• Monthly, quarterly, or annual agreements available
The enterprise tier is where the "Agentic OS" pitch actually plays out — five integrated agents working across sourcing, extraction, generation, prediction, and optimization. Pricing is custom and likely tracks with usage volume across the platform.
A note on API access: VideoForce exposes an API for the Highlights agent, so you can plug the Performance Video Model into an existing creative or martech stack. API pricing isn't published — it's quoted as part of the custom platform agreement.
VideoForce.ai (formerly Cipio) is a UGC and creator platform built around one idea: source authentic creator video, then turn it into ads that actually convert. What sets it apart from most UGC tools is the Performance Video Model (PVM) — a patented AI that claims to predict which videos and specific moments will perform before you commit ad spend, using signals from 3B+ videos across 25+ industries.
It's aimed squarely at performance marketers and growth teams running paid social on Meta and TikTok, with brands like Coca-Cola, 7-Eleven, Build-A-Bear, and Orangetheory Fitness on the logo wall.
• Patented Performance Video Model (PVM) The core AI analyzes video to predict engagement and conversion before launch, then extracts and optimizes the strongest moments into new ad variants. It's the differentiator the whole platform is built on.
• Highlights Agent for Clip Extraction The Highlights agent turns existing UGC, influencer, and branded video into short, conversion-focused clips optimized for Meta, TikTok, email, and product pages. It's a way to squeeze more performance out of content you already own.
• Multi-Creator Winning Ads Cipio combines clips from multiple creators into a single ad format built for Meta and TikTok, claiming up to 8x ROAS and 3x more ad variants without hiring more creators. It's a smart angle on the creative-fatigue problem most brands hit.
• Creator Sourcing at Scale The platform automates discovery, outreach, contracting, and content delivery across a network of 11.5M creators. If you want to see how that capability stacks up against the field, NC Media's roundup of discovery tools covers the main players.
• Predictive Performance Intelligence Using data from 3B+ video signals across 25+ industries, the platform forecasts likely ad performance before budget is allocated. The pitch is fewer wasted dollars on creative that was never going to land.
Honest caveat: VideoForce is too new — it launched under that name in October 2025 — to have meaningful reviews yet. Cipio.ai, its predecessor, had a limited presence on G2 and Capterra and was never reviewed at the scale of GRIN, Modash, or Aspire.
The customer-side signal is strongest on logos. Coca-Cola, 7-Eleven, Build-A-Bear, Orangetheory Fitness, Museum of Ice Cream, World Gym, 1-800-Flowers, and Cox Automotive are all listed as brands.
The gap to be honest about: until VideoForce builds up verified third-party reviews, it's hard to judge how consistent the experience is for smaller brands. Most public testimonials are agency-managed or enterprise-tier accounts, not mid-market self-serve users.
Here's the real decision, and it isn't tool versus tool. Cipio gives you a paid-media creative engine (and at the custom tier, the full Agentic OS) to source creators and produce ads. NC Media is a full-service agency that runs the entire influencer program for you and is accountable for the results.
The contrast looks like this:
• Model — Cipio is software you operate; NC Media is an agency that operates everything on your behalf.
• Pricing — Cipio is quote-based (free tier up to custom enterprise); NC Media is scoped to your brand's actual goals.
• What's included — Cipio gives you creator sourcing, clip extraction, and ad generation; NC Media handles strategy, outreach, negotiation, execution, UGC, and reporting.
• In-house effort — Cipio still needs someone running campaigns and feeding the agents; NC Media absorbs all of that.
When the software wins. If your only goal is more winning paid-social creative and you've got a performance marketer with the bandwidth to run it, Cipio is a reasonable pick — the PVM and multi-creator ad format are genuinely strong for that narrow job. Teams that want to keep the operation in-house and just need better tooling are who this is built for. Comparable all-in-one platforms like Aspire's pricing sit in the same consideration set.
When NC Media wins. Brands without a dedicated resource — or ones that want a full influencer program rather than just sourced ad creative — get more from a done-for-you model. NC Media brings 8X+ average ROAS increases, a -52% average CAC reduction, 120K+ UGC assets produced, and 50K+ influencer partnerships across 8 years, with clients like Lululemon, Decathlon, Nespresso, and Under Armour. The point isn't software you log into; it's outcomes someone else is on the hook for.
The hidden cost of software. A per-creator or per-ad fee is never the full cost. Someone still has to brief creators, manage the workflow, review output, and compile reporting — and that person's time has a price. Once you add it up, the gap between a software bill and an agency fee often narrows a lot more than the pricing page suggests.
Cipio is worth it if UGC-driven paid social is your core motion and you already have video content sitting unused. The Performance Video Model is a real differentiator, and the multi-creator ad format is a smart fix for creative fatigue — for a performance team with bandwidth, that's a strong fit.
Where it falls short is scope and clarity. It's a creative engine, not a full influencer platform — there's no ongoing CRM, gifting, or affiliate management — and the quote-only pricing makes it hard to know what you'll pay before you commit. If you're a Shopify or eCommerce brand running a broader program, it's worth seeing how dedicated Shopify brands options compare first.
If Cipio's narrow paid-social focus or quote-based pricing isn't the right fit, these three cover similar ground — creator sourcing, UGC, and campaign management — with more transparency or a wider footprint.
• All-in-one influencer platform for D2C and eCommerce brands
• Plans: Standard $649/mo, Pro $1,049/mo, Business $2,490/mo
• The full workflow — discovery, AI-personalized outreach, CRM, UGC, affiliate, and payments — in one plan with published pricing
Influencer Hero is the most complete option here. Where Cipio is a creative engine for paid social, IH runs the entire influencer program — discovery through payments — in one transparent monthly plan, with Shopify and WooCommerce integrations for tracking sales back to each creator. For brands building influencer marketing as an ongoing channel rather than just sourcing UGC for ads, it scales better.
• Enterprise creator and UGC platform with deep content and analytics tooling
• Quote-based, typically starting around $25K/year
• A credible alternative if you want Cipio's UGC-ad angle at enterprise scale with stronger reporting
Captiv8 plays in a similar UGC-meets-performance space but leans more enterprise. If your content volume is high and analytics depth matters, it's worth a look — see the full Captiv8 pricing breakdown.
• Discovery-first platform with a massive creator database and simple monthly plans
• Starts at $299/month
• The better choice if Cipio's real draw for you is finding creators, not the ad engine
Modash is the discovery specialist. If you mostly wanted Cipio for creator sourcing and don't need the content-to-ad pipeline, Modash gives you broader search at a transparent, lower entry price.
And if managing any of these tools yourself sounds like more than you want to take on, that's exactly where a full-service agency comes in — more on that below.
VideoForce.ai (formerly Cipio) is a strong pick for performance marketers chasing more ROAS out of paid social, especially if you already have UGC, influencer, or branded video sitting unused. The patented Performance Video Model is a genuine differentiator, and the multi-creator ad format is a smart angle. But the pricing is quote-only, the scope is narrow, and — like all software — it still needs someone on your team to run it.
For brands that want influencer marketing to function as a measurable growth channel without building an in-house operation, the agency route is the cleaner answer. NC Media handles discovery through reporting and is accountable for the ROAS and CAC numbers, not just the tooling.
If you're evaluating Cipio and wondering whether a full-service agency might be a better fit, NC Media offers a no-commitment consultation. Book a call here.
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