Case Study: How Beau Bottles Scaled Influencer Marketing into $82K in Sales and 235 Posts in 3 Months

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In this case study, we’ll explore how NC Media supported Beau Bottles - a design-driven gifting brand that transforms champagne bottles into colorful, luxurious wraps - in building and scaling their influencer marketing program.

Within the first three months, we facilitated collaborations with 234 creators, generating over 235 posts across Instagram. This resulted in 34K clicks, nearly 2 million impressions, and $82K in sales.By combining NC Media’s strategic execution, with Influencer Hero’s technology, Beau Bottles turned influencer collaborations into a scalable growth engine - creating authentic UGC, driving conversions and fueling paid campaigns with a steady stream of ad-ready content.

‍Context for the Case Study

Industry: Gifting & Lifestyle Accessories
Sales Channels: E-commerce (with content repurposed for paid social ads)
Markets: United States (primary focus)
Goal: Drive brand awareness, generate UGC at scale, and fuel paid campaigns with ad-ready content
Partnership Duration: Ongoing (this case study covers the first three months)
Funnel Stage: Full funnel, with a strong emphasis on UGC for paid media
Platforms Activated: Instagram (Stories, Reels, Feed posts

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The Challenge: Scaling Beyond a Great Product

Beau Bottles had everything needed for success — a distinctive product, a colorful and playful brand identity, and strong organic appeal. Their luxurious wraps turned champagne bottles into unforgettable gifts, and creators genuinely loved the idea.

The problem wasn’t the product, but reach and execution. Despite early traction, Beau Bottles struggled to break into wider audiences and to consistently generate high-quality influencer content they could reuse across channels. They needed:

Awareness at scale in a crowded gifting market.
Authentic content that could work both organically and in paid campaigns.
Sales-driven collaborations with creators who truly connected with the brand.

The team had begun experimenting with Influencer Hero’s software independently, but quickly realized that to fully capitalize on the product’s momentum, they needed an expert partner to build strategy, manage outreach, and scale results.

That’s when NC Media stepped in to lead execution, pairing agency expertise with Influencer Hero’s technology to unlock Beau Bottles’ next stage of growth

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Strategy: Always-On Gifting + Affiliate Incentives + UGC-for-Ads

Given Beau Bottles’ highly visual, celebratory product, we built a strategy around always-on gifting and affiliate partnerships to scale quickly and organically. We targeted creators whose style matched the brand’s colorful, playful vibe — especially those with a Southern charm aesthetic.

We emphasized authentic collaborations by offering free wraps and commissions through affiliate links and personalized discount codes. This hybrid model allowed us to drive conversions while building genuine creator enthusiasm for the brand.

To extend value beyond organic reach, we secured usage rights upfront and coordinated with DOE’s Media (Beau Bottles’ paid media agency) to repurpose approved content into high-performing ads. To ensure consistency, we launched a dedicated UGC-for-ads campaign, onboarding micro-influencers specifically chosen for their ability to produce ad-friendly creative.

Influencer Hero powered the entire backend — from mass outreach and filtering to tracking posts across Instagram, capturing inbound applications, and managing licensing rights. This streamlined system allowed NC Media to focus on strategy, negotiations, and relationship-building, while the platform handled operational scale.

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Results Overview: Driving Sales and Scalable UGC

Metric	Results
Creators Onboarded	233 in 3 months
Posts Generated	235 (Stories, Reels, static content)
Sales Tracked	$82K+
Clicks Driven	34,000+
Impressions	~2M estimated
Ad-Ready Content Secured	Consistent UGC with usage rights
Long-Term Partnerships	Strong relationships with top-performing creators

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Execution: Our 2-Phase Strategy to Turn Creators into Brad Advocates

To address Beau Bottles’ challenges and scale their influencer program, we designed a two-phase execution approach: first leveraging the natural love for the product to test and onboard creators, then evolving into a dedicated UGC-for-ads stream to fuel paid performance.

Phase 1: Gifting & Affiliate as a Scalable Testing Phase

We began by tapping into Beau Bottles’ strongest asset: organic product-market fit. Creators genuinely loved the colorful, luxurious wraps, making gifting a natural entry point.

11,000 influencers contacted, with 2,500+ responses.
233 creators onboarded, generating 235 posts across Instagram Stories, Reels, and static content.
The majority of collaborations came through gifting + affiliate incentives (personalized discount codes + commissions), which allowed us to drive measurable sales while keeping collaborations authentic.
Even large influencers collaborated without requiring fixed fees, thanks to the product’s appeal.
Usage rights requested upfront, ensuring top-performing content could be reused as paid ad creatives.
Application Forms powered by Influencer Hero created a steady inbound pipeline of high-intent influencers, reducing manual outreach.

This phase gave us a scalable system for identifying high-performing creators and building relationships based on authentic enthusiasm for the brand.

These are some great examples of the influencers who produced high-quality content. Some, besides their stories, also posted great pictures of the products.

Others, like @homewithatwist or @shopnowsavelater produced high-quality videos in their feeds sharing their discount codes:

Things we kept in mind when sourcing for influencers:

Smart tiering: We prioritized creators with 15K+ followers, while remaining flexible to onboard smaller accounts when their engagement and content quality aligned strongly with the brand.
Aesthetic fit: We focused on influencers whose style matched Beau Bottles’ colorful, celebratory identity — particularly those with a Southern charm vibe that resonated with the brand’s audience.

Phase 2: Dedicated UGC-for-Ads Campaign

While gifting and affiliates delivered strong UGC, not all influencers agreed to license their content for paid use. To maintain a consistent flow of ad-ready creative, NC Media launched a dedicated UGC-for-ads campaign.

We recruited micro-influencers not just for their aesthetics or reach, but for their proven ability to produce ad-friendly, performance-focused content.
Licensing was secured before posting, creating a reliable flow of assets approved for paid media.
NC Media coordinated closely with DOE’s Media (Beau Bottles’ media agency), delivering campaign-ready content that DOE’s Media amplified through Meta ads.
This seamless collaboration ensured Beau Bottles had a constant pipeline of fresh, authentic creative — reducing ad fatigue and improving campaign efficiency.

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Results: $82K+ in Tracked Sales

In just three months, Beau Bottles transformed influencer marketing into a reliable growth channel. With NC Media driving execution and Influencer Hero powering operations, the brand was able to scale quickly while maintaining authenticity.

Over 233 creators onboarded through gifting and affiliate campaigns
More than 235 posts generated, spanning Stories, Reels, and static content
Campaigns drove $82K+ in tracked sales and over 34,000 clicks to the brand’s site
Reached nearly 2M impressions, expanding brand visibility across Instagram
Built a scalable pipeline of ad-ready content, secured through usage rights and dedicated UGC-for-ads campaigns
Established long-term relationships with top-performing influencers, ensuring ongoing collaborations beyond the initial campaign

The results not only delivered short-term wins in sales and content but also laid the foundation for a sustainable influencer ecosystem that Beau Bottles can continue to build on.}

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Key Takeaways

Leverage Product-Market Fit: When influencers genuinely love the product, gifting alone can drive large-scale collaborations — even with bigger creators.
Hybrid Campaigns Deliver More: Combining gifting with affiliate incentives ensures both authentic UGC and measurable sales impact.
Secure Usage Rights Early: Repurposing influencer content for paid campaigns dramatically extends ROI beyond organic reach.
UGC-for-Ads is Essential: A dedicated UGC campaign guarantees a consistent pipeline of performance-ready assets, avoiding reliance on creator willingness post-collaboration.
Inbound Can Be Powerful: Application forms and organic outreach attracted high-intent creators and even unexpected partners, expanding opportunities beyond the campaign.
Agency + Tech = Scale: NC Media’s strategy and execution, paired with Influencer Hero’s platform, created a repeatable system that turned influencer marketing into a growth engine.

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Final Thoughts

What started as a simple gifting campaign quickly evolved into a scalable influencer ecosystem for Beau Bottles. By pairing NC Media’s strategic execution with Influencer Hero’s technology, the brand transformed influencer collaborations into a reliable growth channel.

The program not only delivered $82K+ in sales and nearly 2M impressions in 3 months, but also built the foundation for long-term creator partnerships, ad-ready content pipelines, and inbound collaboration opportunities. With this framework in place, Beau Bottles is positioned to continue scaling — turning authentic creator love into sustainable business growth.

Want to achieve similar results? Book a strategy call with our team and let’s scale your influencer program together.

FAQs

What’s the difference between gifting and affiliate influencer campaigns?

Gifting means sending products in exchange for content (barter-based collaborations). Affiliate campaigns include performance incentives — usually discount codes or commission links — so influencers earn when sales are generated. Many brands combine both for authenticity + trackable ROI.

Are affiliate campaigns only effective with small influencers?

Not at all. While micro and mid-tier influencers often drive strong results because of higher engagement, affiliates can also work with larger creators. The key is choosing influencers whose audiences genuinely align with the product — size alone doesn’t guarantee conversions.

How important is securing usage rights in influencer campaigns?

Very. Without usage rights, content lives only on the creator’s feed. By negotiating rights upfront, brands can repurpose influencer-generated content into ads, email, or website assets — multiplying its impact without additional production costs.

What are the benefits of running a dedicated UGC-for-ads campaign?

UGC-for-ads campaigns focus on creators who are skilled at producing performance-ready content — not just aesthetically pleasing posts. This ensures a steady flow of ad assets optimized for paid campaigns, reducing creative fatigue and improving ROI.

How do you measure the success of gifting or affiliate campaigns?

Success is usually measured by a mix of metrics: number of posts generated, impressions and engagement, sales tracked via affiliate links or codes, and the quality of UGC produced. Many brands also consider long-term relationships and reactivation potential as key success indicators.