Table Of Content
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Table Of Content
This campaign had no margin for error — from kickoff to final content delivery, we had just 4 weeks. And it launched in November 2024, right before Black Friday and peak holiday retail.
The main challenges included:
With only four weeks to go from kickoff to content delivery, we built a tightly focused strategy rooted in speed, clarity, and high-performance execution. Every step had to be deliberate — from creator selection to in-store coordination and content approvals.
To ensure we hit TCL’s KPIs on time and on budget, we focused on five strategic pillars:
Each of these pillars worked together to drive strong results in a short timeframe — and laid the foundation for an extended partnership between TCL and NC Media.
The campaign not only delivered measurable results but also built a repeatable framework for future TCL activations — proving that even high-consideration purchases can be successfully marketed through influencer partnerships.
With just four weeks to deliver results, every stage of execution had to be precise, scalable, and aligned across all stakeholders — the brand, creators, retail teams, and our internal team. Here’s how we brought this campaign to life:
Without time for a testing phase, accurate influencer selection was critical. We used Influencer Hero’s advanced filters to narrow down 150+ potential candidates based on:
Once shortlisted, we conducted manual reviews of each profile’s tone, storytelling style, and visual production quality — ensuring each influencer could speak to both tech specs and lifestyle relevance.
Examples:
@mahmud.tarik: A UAE-based content creator with 221K followers, Mahmud’s campaign Reel reached over 50K accounts and generated more than 77K video views, helping amplify the message to a highly relevant local audience.
@saurabh.kishu: A tech-focused content creator from Dubai with 68K followers, Saurabh’s post garnered 200K+ views and achieved an impressive 2.8% engagement rate, making him one of the top-performing creators in the campaign.
Using Influencer Hero’s outreach tools, we created targeted email flows to streamline initial contact, follow-ups, and briefing. Each influencer received:
This automated, structured approach allowed us to engage and onboard 10 creators in under 7 days — a timeline that would be nearly impossible with manual outreach alone.
TCL’s request for in-store activations added complexity — each creator needed to shoot content in one of four UAE retail partner locations.
Here’s how we managed it:
Our team oversaw the production of 30+ assets, including:
To ensure alignment, we provided every creator with:
Our editorial reviews ensured that every post stayed on-brand — but also felt native to each creator’s audience.
Due to the initial campaign’s success, TCL decided to deepen their engagement by partnering with Arsenal, the renowned British soccer team, to boost brand affinity among sports fans.
Since for the original campaign we partnered with soccer related influencers, we invited them to participate.
This campaign landed an extra 400k impressions to the overall TCL partnership and achieved an outstanding CPM of $11. And creators also posted additional content to the deliverables that were originally established.
Despite the short lead time and the high-consideration nature of the product, the campaign exceeded expectations — delivering strong performance across all key metrics.
In just four weeks, the campaign achieved:
Beyond metrics, the campaign drove brand trust and product education, with creators effectively communicating the value of TCL’s 2-year warranty and highlighting product features through real-world, immersive content.
Client Impact:
The success of this partnership was based on three main things:
To manage this project, having very clear messaging and action steps was what ensured success. This was backed by the experience of our team and tools they use, which includes automatizations, AI to help optimize each step, and content tracking so nothing was missed.
All of this ultimately led to a very successful partnership, and even landed NC Media another project with Arsenal as a result.
The TCL campaign proved that even under pressure, a well-executed influencer strategy can drive real results — not just in reach and engagement, but in brand equity and purchase intent.
By combining NC Media’s campaign management expertise with Influencer Hero’s technology, we executed a high-impact, high-efficiency program that exceeded expectations and led to continued partnerships.
From targeting the right creators to producing in-store content and tracking ROI in real-time, every piece of the puzzle worked together — and the results speak for themselves.
Planning something similar? Book a free strategy call with the NC Media team and let’s explore how we can help grow your brand through performance-driven influencer marketing.
Beyond traditional metrics like views or clicks, effective IRM ROI includes: Growth in repeat collaborations and repeat engagement from the same influencers, improvement in content performance over time, brand affinity, loyalty, or word‑of‑mouth lift from influencer audiences and cost-efficiency and sustained partnerships
Maintain momentum by: checking in informally via social media or email, inviting influencers to private events or product launches, engaging them in affiliate or ambassador programs, and personalizing outreach so they feel valued, not transactional.
Essential influencer management tool features to look for: centralized influencer database with engagement and demographic metrics, communication history and contract tracking, performance analytics for content benchmarking, and workflow management for briefs, approvals, payments, and gifts.
Top best practices include: Vet for alignment and authenticity: select influencers whose audience and content resonate with your brand. Clear two-way communication: set expectations upfront and actively listen to feedback. Provide value beyond payment—offer early product access, gift packages, or exclusive experiences. Invest for the long term—build ongoing collaborations rather than one-off posts
Strong influencer management enables faster alignment on goals, smoother content creation, and better results—especially in time-sensitive campaigns like TCL’s in the UAE. By building trust and clear communication with creators, NC Media was able to coordinate 15+ store visits, deliver 30 high-quality posts, and even re-engage top performers for a follow-up campaign, proving the value of long-term influencer partnerships.
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