0 to 250+ Influencer Collabs

Ondecor is a U.S.-based home and décor brand offering customizable wallpapers designed to transform interiors with style and ease. Their goal was to scale a cost-efficient influencer marketing program that would elevate brand awareness, generate authentic UGC, and drive conversions—without relying on fixed payments.

How do you build a high-performing influencer program on a limited budget? The challenge was to increase social visibility and conversions while working within tight budget constraints and limited internal resources. Ondecor needed a scalable, performance-driven solution that could identify, activate, and retain quality creators—all with minimal overhead.

Approach

① Foundation: Full-Funnel Strategy with Lean Execution

We developed a full-funnel campaign focused on top-of-funnel KPIs—visibility, engagement, and brand trust—while setting the stage for conversion. Our focus:

• Zero fixed fees
• Automated outreach
• High-quality, repurposable UGC
• Long-term partnerships with proven creators

To kick things off, we launched a low-cost gifting and affiliate campaign as a "testing phase" to identify top-performing influencers through performance-based metrics.

② Discovery: Influencer Selection at Scale

Targeting the Right Profiles

We reached out to over 20,000 influencers in relevant niches:

• Home & décor enthusiasts
• DIY/home transformation creators
• Interior designers
• Lifestyle influencers with family and home-focused content

Selection Filters

‍Using our advanced discovery tool, we narrowed our outreach with precise criteria:

• 40%+ U.S.-based audience
• 2–4%+ engagement rate
• Women aged 25–60
• Interests: home décor, design, photography, gardening
• <20% fake followers

Influencer Size Breakdown

• 10K–50K followers: 64%
• 50K–100K: 19%
• 100K–150K: 12%
• 150K+: 4%

③ Activation: Gifting + Affiliate as Growth Engine

We offered:

• Free wallpaper rolls via $350–$500 voucher codes
• 10% affiliate commission on all referrals
• 10% follower discount (stackable with 50% sitewide offer)

Standout Collaborations

• @our.nohai.home: $4,000+ in sales, 5 posts
• @thetarahshow: 2M+ views, 20+ referrals, 5 feed posts
• @thefighome: Consistent content + top referrals

Engagement Tactics

• Sent samples to help creators visualize transformations
• Followed up every 4–7 days with a soft-touch approach
• Used A/B-tested negotiation templates to onboard creators who initially declined gifting-only deals (30% success rate)

④ Scale: From First Post to Long-Term Partnerships

After the initial test phase, we evaluated performance and re-engaged high-performing influencers for:

• Seasonal campaigns (e.g., Spring Cleaning, Interior Designer’s Day)
• Giveaways tied to promotional events
• Higher affiliate incentives during key shopping periods
• Brand ambassador opportunities

This approach built lasting relationships—creators continued posting even after campaigns ended, featuring Ondecor wallpapers as a consistent visual element in their content.

Outcome

By the Numbers

• 270+ influencer collaborations
• 1.3M+ impressions
• $37.6K in Earned Media Value
• 360+ pieces of high-quality UGC (Reels, Feed Posts, Stories)
• 35 creators re-engaged for long-term campaigns
• 32% response rate, 15% onboarding rate

By the Impact

• A trusted creator community ready for reactivation
• High-performing UGC repurposed in paid Meta ads
• Organic growth in inbound influencer interest
• Strong social proof and brand credibility

Ondecor's scalable influencer program was built on performance, efficiency, and relationship-building—not big budgets. With the right tech, strategy, and messaging, we transformed influencer outreach into a long-term growth engine.

Want similar results?

‍Book a free consultation with NC Media and let’s build your creator network—at scale.