Table Of Content
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Modash pricing starts at $299/month. See every plan, what's included, and whether a full-service agency like NC Media delivers better ROI for your spend.
Table Of Content
Modash pricing starts at $299/month, and before you commit to a plan, it's worth understanding exactly what you're buying and what you'll still need to handle in-house. Plans run from $299 to custom enterprise rates, with meaningful differences in what each tier actually unlocks. This breakdown covers every plan, the API pricing, and an honest look at whether software is the right move for your brand at all.
If you're weighing DIY influencer software against handing the whole program to a specialist agency, that comparison is in here too.
• 2 user seats
• Analyze up to 300 profiles per month
• Unlock up to 150 creator emails
• Track up to 100 influencers in active campaigns
At $299/month ($199 on annual), Essentials is built for small teams running a light influencer program — typically a single marketing manager handling a handful of campaigns at once. The 300 monthly profile analyses and 150 email unlocks are tight if you're doing regular prospecting. It gets you into Modash's discovery database and basic campaign tracking, but you'll hit the limits quickly once you start scaling beyond a handful of creators per month.
• Up to 5 user seats
• Analyze up to 800 profiles per month
• Unlock up to 400 creator emails
• Track up to 250 influencers in active campaigns
• Collect unlimited content
Performance doubles the headroom on discovery and outreach, and adds unlimited content collection — useful if you're running campaigns across Instagram, TikTok, and YouTube simultaneously. The 5-seat limit makes it viable for a small in-house team. At $499/month on annual billing, it's the plan most mid-market brands land on. The jump from 100 to 250 tracked influencers is significant, but 800 profile analyses per month can still feel restricted if discovery is a core part of your workflow.
• Unlimited team seats
• Higher profile analysis and email unlock limits
• API access included
• SSO and advanced security features
• Dedicated support
Enterprise is built for brands running large-scale, always-on influencer programs with multiple team members and complex reporting needs. Pricing is custom and requires a conversation with Modash's sales team. API access — sold separately at lower tiers — is bundled here, which is relevant if you're building internal tools or integrating creator data into a broader marketing stack.
Modash offers two API products, priced separately from the platform:
Discovery API — starts at $16,200/year (3,000 credits/month, annual commitment). Enables programmatic influencer search via API. Credit consumption varies by endpoint.
Raw API — starts at $10,000/year (40,000 requests/month, annual commitment). Provides live influencer data, billed per request.
These are built for tech teams, agencies, or brands integrating creator data into their own tools. They are not included in Essentials or Performance plans — only in Enterprise.
Modash is a Helsinki-based influencer marketing platform that covers the full operational lifecycle of a creator program: finding influencers, managing relationships, tracking campaign content, and processing payments. It's built for brands and in-house teams that want to run structured influencer programs without relying on spreadsheets or manual processes.
The platform indexes every public profile with 1,000+ followers across Instagram, TikTok, and YouTube - giving it one of the larger searchable databases in the market.
• Influencer Discovery: Modash's search database covers nano to mega creators across Instagram, TikTok, and YouTube, with filters for niche, audience demographics, engagement rate, location (down to city level on Instagram), and language. The depth of filtering is a genuine strength — you can get specific about audience age, gender, and interest overlap before reaching out to a single creator. This is the feature most users lead with when explaining why they chose the platform.
• Audience Authenticity Analysis: Before committing to a creator, Modash shows you the estimated fake follower percentage and audience credibility data. The "Audience Overlap" feature lets you check whether multiple creators share significant portions of their audience — useful for avoiding redundant reach when running multi-creator campaigns. Users on G2 consistently cite this as one of the features that sets Modash apart from cheaper alternatives.
• Campaign Content Tracking: Once creators are added to a campaign, Modash automatically pulls every post, video, and Story they publish — including Instagram Stories, which disappear after 24 hours. You get a live feed of campaign content without manually checking each creator's profile. The Performance plan unlocks unlimited content collection, which removes a meaningful constraint for brands running ongoing programs.
• Affiliate and Gifting Management: Modash supports product gifting workflows, affiliate link tracking, and discount code management within the same platform. You can see which creators are driving clicks and conversions alongside content performance, rather than managing affiliate data in a separate tool. This is a relatively recent addition and is still maturing compared to dedicated affiliate platforms.
• Creator Payments: Modash has a built-in payment system that lets you pay creators directly from the platform, consolidating invoices and keeping accounting clean. Users on Capterra highlight this as one of the features that reduces the most administrative friction — getting invoices and payments out of email threads and into a trackable system.
Modash holds a 4.9/5 on G2 (18 reviews) and 4.9/5 on Capterra (15 reviews). The ratings are high, and the review volume is modest — most reviewers are mid-market brand teams and smaller agencies. Users consistently praise the discovery depth and the quality of audience data, particularly the fake follower and audience overlap features. The platform's UI is repeatedly described as intuitive, and the customer support team earns strong marks for responsiveness.
"After trying many different tools, Modash is our number one choice — because of frequent new features and improvements driven by customer feedback." — G2 reviewer
"The UI is extremely intuitive, the functionality is expanding every week, and the team at Modash has been incredible to work with." — Capterra reviewer
The consistent weaknesses: the contracting process is manual and not built into the platform, content download options are limited, and reporting presentation — while functional — isn't visually polished enough for client-facing use. A few mid-market users flag the price jump between Essentials and Performance as steep for what it unlocks.
On Reddit and forums, the general sentiment is that Modash is well-regarded by in-house teams that already have someone dedicated to influencer marketing. It's less often recommended for brands just starting out who don't yet have the internal bandwidth to use it effectively.
Modash gives you better tools to run influencer marketing yourself. NC Media runs it for you. That's not a subtle distinction — it's the entire framing difference. The question isn't which one has better features; it's whether your team has the capacity, expertise, and time to execute a high-performing influencer program using software.
When Modash makes sense: If you have a dedicated in-house influencer marketing manager — or a team of them — who are already running an active program and need better tooling to organize it, Modash is a strong platform. The discovery depth is genuine, the audience data is reliable, and the move from spreadsheets to a structured system makes a real operational difference. At $499/month on annual billing for the Performance plan, it's competitive for what it covers. If you're building an internal capability and want to own the process, it's one of the better options in the market.
When NC Media makes sense: If you're a brand without a dedicated influencer program — or you've been running one with inconsistent results — the bottleneck usually isn't the software. It's the strategy, the creator relationships, and the execution. NC Media's 8 years of influencer partnerships, 50,000+ creator relationships, and 8X+ average ROAS improvement aren't the result of better software. They're the result of running campaigns at scale, across categories, for clients like Lululemon, Decathlon, and Under Armour. A platform license doesn't come with that. The 120,000+ UGC assets NC Media has produced also means your paid media team has content to work with — something Modash can track but can't create.
The hidden cost of software: The monthly fee is the easy number to compare. The harder number is the internal hours. Modash organizes your workflow, but someone on your team is still writing outreach emails, negotiating rates, drafting briefs, chasing content approvals, reviewing posts, processing invoices, and building reports. For an active program with 20–30 creators per month, that's easily a full-time role. When you factor in that salary against an agency retainer that covers the entire execution layer, the math often shifts — particularly for brands that need to move fast and don't have 6–12 months to build internal expertise.
For the right team, yes. Modash is a well-built platform with genuinely strong discovery and audience data. The 4.9 ratings on both G2 and Capterra reflect real user satisfaction, not a review-stuffing exercise. If you're running an in-house influencer program and need a better system to manage it, Modash is a credible choice — particularly at the Performance tier where the limits become workable for a serious program.
The honest caveat is that Modash doesn't reduce the workload of influencer marketing — it organizes it. All of the human effort required to make a creator program perform well still sits with your team. For brands evaluating whether to invest in software or redirect that budget toward an agency that handles execution, that's the distinction worth sitting with before signing an annual contract.
Modash is a solid influencer marketing platform at a fair price for what it delivers. If you have an in-house team and want structured tooling for discovery, tracking, and payments, it's worth a serious look — particularly the Performance plan at $499/month on annual billing.
But if you're evaluating influencer marketing as a channel and wondering where to put your budget, the more important question is whether you're buying a tool or buying outcomes. NC Media has driven 8X+ average ROAS improvements and -52% average CAC reductions for brands like Lululemon, Nespresso, and Under Armour — not by using better software, but by bringing 8 years of relationships, 50,000+ creator partnerships, and a full execution team to every engagement. If that's the result you're after, it's worth a conversation.
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